Privacy policy
Last updated 12 November 2026. See also our terms of use.
Draft. Still to add before launch: Spun Ltd's company number; Spun Ltd's registered office address; the ICO registration number; Spun Ltd's VAT number; who provides: hosting and database; who provides: sending emails; who provides: storing website photos.
The short version: we keep what you put into Flip & Flow so we can show it back to you and the people you plan with. We don't sell it, we don't show adverts, and the only cookies are the ones that keep the site working.
If you're a guest, the couple decides what happens to your details. We delete dietary needs and messages three months after the wedding by ourselves. More for guests.
1. Who we are
Flip & Flow is run by Spun Ltd, a UK company. You can reach us at hello@flipandflow.co.uk.
For your account and how you use the site, we're the controller: we decide how that information is used. For guest details that couples add, the couple is the controller and we look after the details for them (we're their processor).
2. What we keep
- Your account: your name and email address, and your password, stored scrambled so nobody can read it. If you sign in with Google, we keep the link to your Google account, not your Google password.
- Your events: everything you add, such as dates, venues, your schedule, budget, suppliers and payments, website words and photos, to-dos, and links to documents you keep elsewhere. We also record who did what in each event (its activity list), so everyone planning can see it.
- Your guests: names, children's ages, email addresses, sides and tags, replies, meal choices, dietary needs, seating, the gifts they've given you, and any message they leave you.
- Payments: what you bought and for which event, how much and the VAT in it, your billing country, the email address for your receipt, when you agreed to have it straight away, and Stripe's references for the payment. Your card details go straight to Stripe: we never see or keep them.
- Messages to us: what you send through the contact form, with your name and email so we can reply, and our own short note on where it's got to.
- Signing in: while you're signed in, we keep the internet address (IP address) and browser type you signed in from, so you stay signed in and we can spot misuse.
3. Why we use it
- To run the service you asked for (our contract with you): showing your plans to you and the people you invite, sending the emails you ask us to, and replying when you get in touch.
- To keep it safe and working (our legitimate interests): limiting repeated sign-in attempts, stopping spam, and finding and fixing problems.
- Because the law says so, such as keeping records of payments for tax.
We don't use your information for advertising, we don't sell it, and we don't make automated decisions about you.
4. If you're a guest
The couple added your details, and they decide how they're used. To see, change or remove what they hold about you, ask them first. If you can't, contact us at hello@flipandflow.co.uk and we'll help.
Dietary needs can say something about your health, so the reply page asks for them in one box, only for people who are coming. Dietary needs and your messages to the couple are deleted three months after the wedding, by ourselves. Your name and whether you came are kept, so the couple can write their thank-you notes, until they delete their event.
Your private reply link only shows your own invitation. Nobody else's replies are shown to you.
6. How long we keep it
- Your account and events: until you delete them. Deleting an event removes everything in it, photos included. Deleting your account removes it and any events only you are on.
- Dietary needs and guests' messages: three months after the wedding.
- Payment records: six years, as UK tax law requires. They stay even if you delete the event or your account, but only the payment's own details (what was bought, the amount, the event's name and the receipt email), not anything from the event itself.
- Signed-in sessions: 60 days, or until you sign out.
- Trying the demo: your copy of the demo wedding is deleted after 4 hours, or as soon as you quit the demo.
- Messages to us: until we've dealt with them and no longer need them.
- Backups: deleted information can stay in our backups for a short while before they're replaced.
7. Your rights
You can ask us for a copy of what we hold about you, to correct it, to delete it, or to stop or limit how we use it. Much of this you can do yourself: change anything in your events, download your guest list, or use Delete my account on My events.
For anything else, email hello@flipandflow.co.uk. We'll reply within a month. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office, though we'd like the chance to put it right first.
9. Changes to this policy
If we change how we use your information, we'll update this page and its date. If it's a big change, we'll tell you by email or when you next sign in.
Spun Ltd. Questions? hello@flipandflow.co.uk or our contact form.